Marketing SEO Content Senior Specialist - UniFirst

The Marketing SEO Content Writer is a key team member who helps to drive the Marketing team’s mission of the right message to the right customer, at the right time. We’re looking for a creative and detail-oriented writer with technical command over SEO. This key team partner will be responsible for crafting compelling content across multiple channels with a strong focus on SEO performance, user engagement, and messaging effectiveness. Under the guidance of the Director of Marketing Operations and Communication, you will work closely with other marketing functions to develop engaging, effective written content to drive brand awareness and generate leads.

Responsibilities:

Write clear, engaging, and brand-aligned content for a variety of digital channels. This includes developing content for the website, social media, sales and marketing campaigns, services and product descriptions, case studies, blogs, video scripts and other sales and marketing materials as assigned from time to time.

• Conduct keyword research and implement on-page SEO best practices to improve organic visibility and search rankings.
• Work closely with the Creative team in planning and coordinating material with a focus on search engine rankings.
• Review and copyedit content proofs.
• Conduct original interviews and create multimedia content to accompany publications and online products.
• Take the lead on reviewing, organizing, and responding to Google reviews working with Marketing Content and Digital managers.
• Analyze content performance using analytics tools and optimize accordingly for better results.
• Stay up-to-date on SEO trends, social media algorithms, and digital content best practices.
• Develop knowledge of trends and issues in uniforms and textiles industry.

Requirements:

• Undergraduate degree required.
• 5-7 years of content writing experience.
• Bi-lingual experience in web content development – English and Spanish
• Experience working with/for US clients preferred
• Extensive knowledge of social media with a focus on Instagram, Facebook and Google locations for business and LinkedIn.
• Demonstrable strong writing, communication, and editing skills for digital channels
• Knowledge of SEO and SEM best practices
• Comfortable scripting short length videos and audio content.
• Driven and hard working and capable of working collaboratively
• Ability to take direction and multi-task
• Strong organizational skills
• WordPress, Microsoft Office, Adobe, Excel, Microsoft Teams experience a plus
• Natural curiosity and willingness to learn
• Team player
• Able to adapt to changing needs in a fast-paced environment

Benefits & Perks:

401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.

UniFirst is an international leader in garment & Uniform services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.

We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our team. 

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws